Channel Marketing Program

National Account Co-Op: Grill and Chill

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To increase engagement with our brands and products at electrical distribution, we created a branded, tiered promotional marketing program in conjunction with one of our long-standing national account distributor partners. Getting CES team members involved at both the district and branch location levels, the program included time-released giveaways to align with new product launches, placing NSI brands front and center at CES locations nationwide and engaging end-users to drive demand and sales.