A boutique luxury hotel competing for bookings with national brands in the market needed digital marketing to drive awareness and traffic. Social media was established for the brand with a monthly content calendar, posting across multiple platforms 3 – 5 times per week. With only organic growth, social reached an average of 85K users with 113K impressions on Facebook, Instagram and LinkedIn. PPC was set up through google suite with a 92.4% optimization score and a conversion rate of 2% in the first 10 days alone, along with a lead capture form on the website to convert website visits to bookings directly from the landing page.